Implementasi Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada Usaha Fashion Muslim Toko Barokatuna Tambakberas, Jombang

Authors

  • Rifda Islachiyana Universitas KH A Wahab Hasbullah, Indonesia
  • Amin Awal Amarudin Universitas KH A Wahab Hasbullah, Indonesia
  • Karisma Wahyu Amala Universitas KH A Wahab Hasbullah, Indonesia
  • Muhammad Agil Universitas KH A Wahab Hasbullah, Indonesia

DOI:

https://doi.org/10.61079/jkemi.v1i2.18

Keywords:

Digital Marketing, Marketing Strategy, Muslim Fashion Sales

Abstract

The development of internet technology has marked the beginning of the industrial revolution era 5.0. In product marketing, the use of information technology allows consumers to know the product with a wider range. The ability to access information quickly and easily is a new opportunity for MSMEs. This study aims to understand marketing strategies that have been implemented appropriately through digital marketing and introduce Muslim fashion products widely. This research method is qualitative using a case study approach. Research results show that barokatuna stores tend to prefer to market products online because it can increase the number of sales. The most common strategy used in implementing digital marketing to market products is through social media such as reseller groups, e-commerce platforms such as shopee, and also through WhatsApp status.

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Published

11/30/2023

How to Cite

Islachiyana, R., Amarudin, A. A., Amala, K. W., & Agil, M. (2023). Implementasi Strategi Digital Marketing Dalam Meningkatkan Penjualan Pada Usaha Fashion Muslim Toko Barokatuna Tambakberas, Jombang. Jurnal Kajian Ekonomi Dan Manajemen Indonesia (JKEMI), 1(2), 129–136. https://doi.org/10.61079/jkemi.v1i2.18

Issue

Vol. 1 No. 2 (2023): Jurnal Kajian Ekonomi dan Manajemen Indonesia

Section

Articles

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